Palabras clave
ELECTRE III
RATIOS FINANCIERAS
DOW JONES
Cómo citar
Resumen
El objetivo del artículo es presentar un enfoque de proceso jerárquico multicriterio para la toma de decisiones en la selección de acciones de las principales empresas que cotizan en el índice Dow Jones. Uno de los problemas que suelen enfrentar los inversores es decidir qué acciones deben incluirse en un portafolio de inversión. El artículo permite a los inversores dar respuesta a esa pregunta, mediante un enfoque jerárquico y el método ELECTRE III utilizando diferentes criterios basados en las ratios financieras de rentabilidad, liquidez, mercado y eficiencia. En este proceso el inversor genera un ordenamiento a un nivel global y un ordenamiento en subgrupo de criterios considerando sus preferencias.
Citas
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