Uso del análisis conjunto para estimar preferencias de consumo de leche de cabra en polvo en la Región de Coquimbo Chile
PDF
XML

Palabras clave

productos agroalimentarios tradicionales
Leche de cabra en polvo
preferencia del consumidor
análisis conjunto

Cómo citar

Arancibia Flores, M., Jorquera Reyes, N., & Chacana Ojeda, M. (2022). Uso del análisis conjunto para estimar preferencias de consumo de leche de cabra en polvo en la Región de Coquimbo Chile. Revista Vértice Universitario, 24(93). https://doi.org/10.36792/rvu.v93i93.60

Licencia

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-CompartirIgual 4.0.

Derechos de autor 2022

Resumen

Los alimentos tradicionales pueden utilizar enfoques de la ciencia del consumidor para definir segmentos de mercado y rediseñar un producto, la presente investigación tiene como propósito, identificar las preferencias de los consumidores a partir de combinaciones de atributos de la leche de cabra en polvo de la Región de Coquimbo. En este estudio se empleó la metodología de análisis conjunto con comparación por pares. Los resultados evidencian que el atributo más valorado por los consumidores encuestados fue el origen del producto 26.667 %, prefiriendo un producto nacional al internacional, seguido del contenido de grasa 26.369 %, distinguiendo la leche descremada sobre la leche entera, luego el formato del producto 24.171 %, un formato pequeño, y finalmente el precio 22.793 %, como atributo menos significativo optando al de menor costo ($15.000 CLP).  Los consumidores prefirieron la variante descremada que se adapta a niños y adultos, también el tamaño de envases pequeño (450 gr) ya que es más fácil de medir y consumir

https://doi.org/10.36792/rvu.v93i93.60
PDF
XML

Citas

Agustina, Y., Mulyo, J. H., Waluyati, L. R., & Mazwan, M. Z. (2021). Consumer preferences toward goat milk. Agriecobis: Journal of Agricultural Socioeconomics and Business, 4(2), 100-109.

Ahmad, W., & Anders, S. (2012). The value of brand and convenience attributes in highly processed food products. Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, 60(1), 113-133.

Al-Sheraji, S.H., Ismail, A., Manap, M., Mustafa, S. Yusof, R.M., Hassan, F.A. (2013). Prebiotics as functional foods: a review. Journal of functional Foods, 5(4), 1542-1553.

Almli, V.L., Verbeke, W., Vanhonacker, F., Næs, T. and Hersleth, M. (2011) ‘General image and attribute perceptions of traditional food in six European countries’, Food Quality and Preference, 22(1),129–138. https://doi.org/10.1016/j.foodqual.2010.08.008.

Annunziata A., Scarpato D. (2014). Factors affecting consumer attitudes towards food products with sustainable attributes. Agric. Econ. – Czech, 60, 353-363.

Balogh, P., Békési, D., Gorton, M., Popp, J. and Lengyel, P. (2016) ‘Consumer willingness to pay for traditional food products’. Food Policy, 61(1), 176–184.

Botonaki, a., natos, d. & mattas, K. (2009). exploring convenience food consumption through a structural equation model. Journal of Food Products Marketing, 15 (1), 64-79.

Bronnmann, J., & Asche, F. (2016). The value of product attributes, brands and private labels: an analysis of frozen seafood in Germany. Journal of Agricultural Economics, 67(1), 231-244.

Bytyqi, N., Muji, S., & Rexhepi, A. (2020). Consumer Behavior for Milk and Dairy Products as Daily Consumption Products in Every Household—The Case of Kosovo. Open Journal of Business and Management, 08(02), 997–1003.

Calegari, L. P., Barbosa, J., Marodin, G. A., & Fettermann, D. C. (2018). A conjoint analysis to consumer choice in Brazil: Defining device attributes for recognizing customized foods characteristics. Food research international, 109, 1-13.

Cavicchi, A. and Santini, C. (2018) ‘‘In tradition we trust’: The emerging (?) trends of authenticity in the food sector and the role of consumer science to support SMEs’, Case Studies in the Traditional Food Sector, xxi–xxxii, Elsevier.

Decloedt, A. I., Van Landschoot, A., & Vanhaecke, L. (2016). Fractional factorial design-based optimisation and application of an extraction and UPLC-MS/MS detection method for the quantification of phytosterols in food, feed and beverages low in phytosterols. Analytical and bioanalytical chemistry, 408(27), 7731-7744.

Espejel Blanco, J., Camarena Gómez, D. & Sandoval Godoy, S. (2014) alimentos tradicionales en sonora, méxico: factores que influyen en su consumo. Rev. Innovar, 24(53), 127-135.

Getaneh, G., Mebrat, A., Wubie, A., & Kendie, H. (2016). Review on goat milk composition and its nutritive value. J. Nutr. Health Sci, 3(4), 401-410.

Güney, o. i., & Sangün, l. (2019). Determination of consumers' intention to purchase goat milk: the case of the Mediterranean Region. Anadolu Tarım Bilimleri Dergisi, 34(3), 289-295.

Hidayat, A. T., Mustikasari Elita, F., & Setiaman, A. (2012). Hubungan Antara Atribut Produk Dengan Minat Beli Konsumen. EJurnal Mahasiswa Universitas Padjajaran, 1(1), 19.

Hoffmann, N. C., Symmank, C., Mai, R., Stok, F. M., Rohm, H., & Hoffmann, S. (2020). The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature. Journal of Marketing Management, 1–27.

Jensen, J. D., Christensen, T., Denver, S., Ditlevsen, K., Lassen, J., & Teuber, R. (2019). Heterogeneity in consumers' perceptions and demand for local (organic) food products. Food Quality and Preference, 73, 255-265.

Krystallis, A., & Ness, M. (2005). Consumer preferences for quality foods from a South European perspective: A conjoint analysis implementation on Greek olive oil. International Food and Agribusiness Management Review, 8(1030-2016-82535), 62-91.

Kurajdova, K., & Táborecka-Petrovicova, J. (2015). Literature Review on Factors Influencing Milk Purchase Behaviour. International Review of Management and Marketing, 5(1), 9–25.

Kurajdováa, K., Petrovicova, J.T., 2015. Literature review on factors influencing milk purchase behaviour. International Review of Management and Marketing, 5(1): 9-25.

Langford, J., & McDonagh, D. (2003). Focus groups: Supporting effective product development. CRC Press.

Lee, H. J., & Hwang, J. (2016). The driving role of consumers’ perceived credence attributes in organic food purchase decisions: A comparison of two groups of consumers. Food quality and preference, 54, 141-151.

Malhotra, N.K. ( 2019). Marketing Research. An applied orientation. Harlow: Pearson Education Limited.

Nazzaro, C., Lerro, M., Stanco, M., & Marotta, G. (2019). Do consumers like food product innovation? An analysis of willingness to pay for innovative food attributes. British Food Journal. 121(6), 1413-1427.

Nugroho, Y. A., Muksin, & Setiawan, B. M. (2020). Analisis Preferensi Konsumen Rumah Tangga Terhadap Susu Cair Kemasan di Kecamatan Jateng Kabupaten Karanganyar. Jurnal Undip.

Pal, M.; Dudhrejiya, T. P.; Pinto, S. (2017). Goat Milk Pro- ducts and their significance. Beverage & Food World. 44(7), 21-25.

Popescu, A. (2019). Study regarding the trends in the World and European goat milk production. Scientific Papers, Animal Science Series, 59(18), 127-132.

Qian, J., Yu, Q., Jiang, L., Yang, H., & Wu, W. (2022). Food cold chain management improvement: A conjoint analysis on COVID-19 and food cold chain systems. Food Control, 137, 108940.

Ranadheera, C. S., Evans, C. A., Baines, S. K., Balthazar, C. F., Cruz, A. G., Esmerino, E. A., Freitas, M. Q., Pimentel, T. C., Wittwer, A. E., Naumovski, N., Graça, J. S., Sant’Ana, A. S., Ajlouni, S., & Vasiljevic, T. (2019). Probiotics in Goat Milk Products: Delivery Capacity and Ability to Improve Sensory Attributes. Comprehensive Reviews in Food Science and Food Safety, 18, 867–882.

Reis, F., Alcaraire, F., Deliza, R., Ares, G. (2017). The role of information on consumer sensory, hedonic and wellbeing perception of sugar-reduced products: Case study with orange/pomegranate juice. Food Quality and Preference, 62, 227-236

Sanchez, A. P., Zafra, L. C., López, L. R., Noa, E. G., & Mosqueda, L. M. (2020). Estudio técnico-económico de la producción de leche de cabra en polvo. Revista EIA, 17(33), 12.

Shingh, S., Yadav, O. P., Ghimire, S., & Dahal, N. (2020). Analysing the Consumer Preference of Fluid Milk in Province no. 2 of Nepal. Archives of Agriculture and Environmental Science, 5(3), 377–383.

Shunekeyeva, А. A. (2020). Research of Preferences of Consumers of Dairy Products in the Akmola region. EurAsian Journal of BioSciences, 14(January), 6687–6690.

Steenkamp, J. B. E. (1987). Conjoint measurement in ham quality evaluation. Journal of Agricultural Economics, 38(3), 473-480.

Šugrová, M. (2018). Consumer Behaviour on the Market of Dairy Products: Case Study of Slovak Seniors. 544–556.

Tarigan, H. A. M., Zakaria, W. A., & Nugraha, A. (2020). Analisis Biaya Pokok Produksi dan Pendapatan Usaha Susu Kambing Peranakan Etawa (Studi Kasus pada Kelompok Ternak Maju Jaya di Kecamatan Batanghari Kabupaten Lampung Timur). JIIA, 8(3), 490–495.

Tekea, M. E. (2021). Review on Consumer Preference of Milk and Milk Product in Ethiopia. International Journal of Horticulture, Agriculture and Food Science, 5(2), 1–8.

Torquati, B., Scarpa, R., Petrosillo, I., Ligonzo, M.G. and Paffarini, C. (2018) ‘How can consumer science help firms transform their dog (BCG Matrix) products into profitable products?’, in Cavicchi, A. and Santini, C. (Eds.): Case Studies in the Traditional Food Sector, 255–279, Woodhead Publishing, https://doi.org/10.1016/B978-0-08-101007-5.00012-9.

Velcovská, Š., & Larsen, F. R. (2021). The Impact of Brand on Consumer Preferences of Milk in Online Purchases: Conjoint Analysis Approach. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 69(3), 345–356.

Venegas, A. (2017). Las Políticas Públicas en el desarrollo del Patrimonio Gastronómico: el caso de la cadena de valor de la carne de cabrito en la Región de Coquimbo, Chile. Revista Iberoamericana de Viticultura, Agroindustria y Ruralidad, 4(12), 93-110.

Versheim, W. (Ed.). (2009). Innovation Management for Technical Products. Heidelberg: Springer-Verlag Berlin.

Yañez, L. (2022). Región de Coquimbo. Oficina de Estudios y Políticas Agrarias (ODEPA) Ministerio de Agricultura Chile.