The bias in the contingent valuation (local experience)
Keywords:
Contingent valuation, assets, biases, beliefs, surveys, preferencesAbstract
Techniques have been developed to try to establish the value of assets that have no market. By now it has become popular contingent valuation, one of the strongest criticisms of this technique is the multitude of biases that occur in the polls. In a project
in Mexico was possible to identify other biases that are apparently very typical of our way of being and understanding things. Beliefs, fears and prejudices cover a reality that can hardly be deciphered.
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