Developing successful businesses through competitive products

The QFD methodology approach

Abstract

The company today is a system that can be born, grow and disappear in a shorter time than in the past. For this reason, it is very useful to have tools and techniques that lead to a real knowledge of the tastes and needs of customers. Hence, the tool known as Quality Function Deployment (QFD) is an option that is being used more and more frequently in today's companies.