STRATEGIC ALLIANCES: A COMPREHENSIVE MODEL TO STUDY THEIR SUCCESS

Abstract

The field of study of the success of strategic alliances is generating a growing worldwide interest from many researchers who try to identify and explain the factors that determine such success. This research, however, is scattered, fragmented and lacks an accepted theoretical and conceptual framework that adequately explains the phenomenon of alliance success; often previous research only explains part of the subject of study. We, through an exhaustive review of the literature during the period 1985-2005, propose a comprehensive and eclectic conceptual model with the purpose of contributing to explain with greater precision the success of strategic alliances and that serves as a frame of reference for future qualitative and quantitative studies whose results allow us to advance in the understanding of this phenomenon and also contribute to improving the success rates of these.