Strategic management practices. Comparative CEMEX - BIMBO

Abstract

Strategic decisions are taken in all types and sizes of organization, from General Motors to a small hardware store. The existence and work of many people are affected by such decisions, so the stakes are very high.

The very survival of the organization may be at stake and determined by three main factors: the industry in which it is located, the country or countries where it is located and its own resources, capabilities and new strategies. This paper shows a comparison, in terms of strategic decisions taken by businesses and BIMBO CEMEX, allowing them to be in the global competitive place in which they find themselves.

Globalization is also an important element to consider aspects related to human talent management, quality, reengineering and human resource management which are in line with teamwork, organizational learning, innovation and technology troubleshooting and management, which Cemex and Bimbo used to participate in the global context.

In conclusion we can say that both companies correctly apply the three basic components for global strategies work, two basic strategies have been developed completely sustainable, adaptable to international level showing its international maturity, finally, both are committed to an orientation customer and global competition.