Gestión del conocimiento basado en el consumo de productos verdes

Ma. Cruz  Lozano Ramírez

doi:10.36792/rvu.v26i95.109

Authors

Ma. Cruz Lozano Ramírez Universidad Autónoma de Baja California

DOI:

https://doi.org/10.36792/rvu.v26i95.109

Keywords:

Explicit knowledge, green consumers, green products, green segments

Abstract

This document presents the results of a study whose objective was to evaluate the perception of the consumption of green products. The research design was non-experimental and the study was explanatory, applied to a non-probabilistic sample of 215 subjects. The results report association to X2 in 19 of 21 variables that address the consumption of green products and information structures. The study concludes that consumption is defined by information structures related to product packaging, habits, responsible purchasing or energy saving.

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Author Biography

Ma. Cruz Lozano Ramírez, Universidad Autónoma de Baja California

Ma. Cruz Lozano Ramírez, es Doctora en Administración. Es miembro activo de número de la Academia de Ciencias Administrativas A.C., (ACACIA, A.C.) y responsable del Capítulo de Liderazgo, Capital Humano y comportamiento organizacional. Es miembro del Sistema Nacional de Investigadores y desarrolla la línea de investigación Procesos de aprendizaje en Organizaciones de los sectores Comercio y Servicios.

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