Keywords
investors
technology startup
How to Cite
Abstract
This article is a study that aimed to define and analyze the risk tolerance and socioeconomic variables of investors from the Estate of Sonora, for the financing of tech startup companies. From a snowball sampling, 147 investors with equity above $7 million were selected. Through informed consent, they were given a risk tolerance questionnaire, time horizon and financial objectives carried out through research on the issue of investment risks. The results indicated that the selected sample has low to moderate levels of risk tolerance. Similarly, it was found that variables such as schooling level and age are related to risk tolerance. The findings of the study are of particular relevance to financial advisors-planners, professional organizations, industry regulators and, above all, those who are in the search for financing for a technology startup.
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