Social Responsability Mercadológico Seen as a Balance for Companies

Abstract

Social Responsibility seen as a Balance mercadológico for companies is a great opportunity and an excellent business tool from several perspectives: the first encouraging motivation and sense of belonging of people working , second the working environment is improved and reputation of the company, increasing the value of their shares , plus consumer products and services, equal, they prefer companies that incorporate socially responsible practices therefore reflected short-term reciprocity consumer and, finally, allows apart from the competition. Therefore in this present chapter it concludes that the companies involved in social responsibility as an
integral objective of it, benefits both business and society are expected; short, medium and long term.