The Balanced Scorecard (BSC): basis of the process to diagnose the future financial situation of the company.

Abstract

Understanding and being able to diagnose the company's future financial situation and health is a fundamental task for the effective management of a business. A company's management must clearly understand during its planning and budgeting process what factors affect the company's future performance and thus its long-term financial health. Shareholders, suppliers, investors and creditors are also interested in projecting the financial condition of the companies to which they are committed.

There are multiple traditional accounting and financial indicators that are used to indicate the company's conditions from the point of view of profitability, risk, liquidity, indebtedness, cash flow, etc. These indicators, by their nature, serve to determine the current financial condition of the company, or worse, to determine how healthy it was at the date of the last accounting period with which the financial ratios were calculated.

In the turbulent, competitive and changing environment in which today's companies are immersed, there is an increasingly urgent need for useful, relevant and reliable information for accurate, timely and proactive decision making.

This article shows the need to design a Balanced Scorecard with the necessary indicators for the deployment of its four dimensions: financial, customers, processes and workers; as well as its hypermedia treatment with the use of MIS DecisionWare and its integration with the company's accounting system, so that the information contained in it, while contributing to the fulfillment of the company's strategic objectives, allows timely, effective and proactive decision making.