Behavior of the business environment in companies in the commerce and services sectors. An evaluation of your learning process in a globalized environment
Keywords:
Business environment, corporate strategy, globalisationAbstract
The aim of this research was to identify the behavior of the business environment in business trade and services sectors. Design research was nonexperimental, descriptive correlational and non-probability sample applied to (82) subjects who perform managerial level positions. The results of tests carried out show that (57%) of respondents are unaware of the positioning their products (40%) developed additional products (51%) has increased the number of clients (49%) believe that their customer consumed more than last year.
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University of Sonora
