Vértice Universitario Magazine Year 20 No.77, January-March 2018, is a quarterly publication edited by the University of Sonora, through the Division of Economic and Administrative Sciences. Responsible editor: María Eugenia De la Rosa Leal. Reservation of Rights to Exclusive Use 04-2011 011410054200-102, ISSN: 2007-1388 granted by the National Copyright Institute. Legality of title: 13976. Legality of Content: 11549, both granted by the Qualification Commission of Publications and Illustrated Magazines of the Ministry of the Interior. Printed by Imagen Digital del Noroeste, Veracruz no. 19, Col. San Benito, Hermosillo, Sonora, Mexico, this issue was finished printing on April 24, 2018 with a print run of 400 copies. The opinions expressed by the authors do not necessarily reflect the position of the editor of the publication. Total or partial reproduction of the contents and images of the publication is strictly prohibited without prior authorization from the University of Sonora.