SOCIAL RESPONSIBILITY AND BUSINESS ETHICS, AS PART OF THE CORPORATE CULTURE, AND MANAGEMENT STRATEGIES IN SUPPORT OF COMPETITIVENESS

Abstract

Businessmen's decisions in current times must consider many aspects that in previous times were not important. The globalization of markets has meant that the price of the good or service offered is not the only thing that determines the level of competition of companies, but there are also other variables such as the emotional aspects of consumers and people in general who interact with the organization, associated with the product or service offered, which generate loyalty and trust in these people and can help institutions to increase their productivity, profitability and sustainability.

To achieve the above, any organization, as well as large corporations currently do, can consider within their administrative strategies as a daily work, policies, practices and programs focused on respect for ethics, people, communities and the environment, that is to put into practice what is called corporate social responsibility, for which it is necessary to consider the aspect of ethics both business and its employees considering responsible practices with the environment.

It is also necessary to implement a code of conduct within the organizations to establish the guidelines to follow and achieve these goals, which cannot be achieved if managers and employees do not have well defined what the organization itself is in order to transmit the company's way of being to the outside, that is, to have a well-defined corporate culture.

This paper is a summary of a bibliographic research of the diverse literature that exists on the subject in order to raise social awareness, especially in small and medium entrepreneurs and students of business careers to see social responsibility as a necessary aspect in our times, where the environment, both social and environmental deteriorates and that something we can contribute to not continue affecting it, so that its practice can bring benefits to the company, by increasing competitiveness that gives to have a performance beyond what is legally required.