The practices of market-oriented service SMEs in Aguascalientes

Abstract

Market orientation is a philosophy that says the company benefits in the long term, involving customers, competition andenvironment, however, in the productive sector, does not take a formal practice for lack interest or ignorance. The objective of this research is to understand the practices that express Market Orientation and Market Orientation level SMEs with services in Aguascalientes. A descriptive study was conducted through quantitative survey method. The conclusion is that SMEs perform services market orientation practices taking as a main client, followed by practices focused on competition and last in the environment because they are strategic activities to improve business and since most services for SMEs have a high level of market orientation. Being a company with high level of market orientation will provide greater benefits, so that not only satisfy the market contribute to the economic benefit of the company and the welfare of society.